Comparison
Buyer Persona vs ICP
A buyer persona describes people in the decision process; an ICP describes the account or customer type that best fits.
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Buyer Persona
A buyer persona is a research-backed profile that represents a recurring buyer type, including goals, pains, objections and decision triggers.
Persona = role + goals + pains + objections + buying triggers- Category
- Audience & Research
- Used for
- Audience & Research planning, Campaign review, Team alignment
Ideal Customer Profile (ICP)
An Ideal Customer Profile describes the account or customer type most likely to receive high value and create high value for the business.
ICP = fit signals + value potential + likelihood to buy + retention potential- Category
- Audience & Research
- Used for
- Audience & Research planning, Campaign review, Team alignment