Category

Audience & Research

Methods for understanding customers, segments, needs, journeys and demand.

23 concepts

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Customer JourneyA customer journey maps the sequence of states, decisions and interactions a customer has with a brand before and after purchase.Concept Ideal Customer Profile (ICP)An Ideal Customer Profile describes the account or customer type most likely to receive high value and create high value for the business.Concept Buyer PersonaA buyer persona is a research-backed profile that represents a recurring buyer type, including goals, pains, objections and decision triggers.Concept Win Loss AnalysisWin Loss Analysis is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Behavioral SegmentationBehavioral Segmentation is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Competitive ResearchCompetitive Research is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method

Concept4

Buyer PersonaA buyer persona is a research-backed profile that represents a recurring buyer type, including goals, pains, objections and decision triggers.Concept Customer JourneyA customer journey maps the sequence of states, decisions and interactions a customer has with a brand before and after purchase.Concept Customer SegmentsCustomer segments are groups of buyers or users with shared needs, behaviors, constraints or economic value.Concept Ideal Customer Profile (ICP)An Ideal Customer Profile describes the account or customer type most likely to receive high value and create high value for the business.Concept

Method19

Behavioral SegmentationBehavioral Segmentation is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Competitive ResearchCompetitive Research is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Customer InsightCustomer Insight is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Customer InterviewCustomer Interview is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Demographic SegmentationDemographic Segmentation is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Diary StudyDiary Study is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Ethnographic ResearchEthnographic Research is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Firmographic SegmentationFirmographic Segmentation is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Focus GroupFocus Group is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Jobs To Be DoneJobs To Be Done is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Market ResearchMarket research is the process of collecting and interpreting information about customers, competitors, categories and demand.Method Persona ResearchPersona Research is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Psychographic SegmentationPsychographic Segmentation is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Qualitative ResearchQualitative Research is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Quantitative ResearchQuantitative Research is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Segmentation ResearchSegmentation Research is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Survey ResearchSurvey Research is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Voice of CustomerVoice of Customer is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method Win Loss AnalysisWin Loss Analysis is a research method in Audience & Research that helps marketers apply customer evidence, segmentation and buying context to a specific planning, execution or measurement decision.Method