When should marketers use Market Research?

Market Research should be used when it clarifies a marketing decision, owner, workflow or measurement question.

What is a practical example of Market Research?

A audience & research team uses Market Research to turn a vague marketing discussion into a specific decision with owners and evidence.

Method

Market research is the process of collecting and interpreting information about customers, competitors, categories and demand.

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Research = questions + data collection + synthesis + decision support

Market research reduces strategic guesswork by grounding positioning, offers and channels in observed market evidence.

Use Market Research when the decision depends on customer evidence, segmentation and buying context.
Pair Market Research with related concepts before changing strategy, budget or execution.

Used by Marketing teams · Growth teams · Students

A audience & research team uses Market Research to turn a vague marketing discussion into a specific decision with owners and evidence.
A manager links Market Research to adjacent concepts before changing a campaign, journey, budget or operating process.

Using Market Research as jargon without tying it to a decision, owner or measurement signal.
Treating Market Research as isolated from adjacent concepts that change how it should be applied.

What is Market Research?: Market research is the process of collecting and interpreting information about customers, competitors, categories and demand.
When should marketers use Market Research?: Market Research should be used when it clarifies a marketing decision, owner, workflow or measurement question.
What is a practical example of Market Research?: A audience & research team uses Market Research to turn a vague marketing discussion into a specific decision with owners and evidence.

NextCustomer Segments vs Target Market