A structured reference for marketing concepts, metrics and channels.
365 entries, each with a definition, the model behind it, its relations to neighbouring concepts, and the sources it rests on.
- Concept
- 243
- Metric
- 56
- Method
- 30
- Strategy
- 26
- Channel
- 10
Browse by subject
Full taxonomy →How entries connect
1917 edgesEntries link through named relations — what a metric is measured by, what it feeds into, what it is often confused with — so a page tells you not only what a term means but what it sits next to.
Open CACDistinctions people look up
All comparisons →CAC vs CPACAC measures the blended cost to win a customer, while CPA usually focuses on a conversion event or assisted acquisition step.CAC vs ROASCAC focuses on customer acquisition cost, while ROAS focuses on revenue attributed to advertising spend.LTV vs MRRLTV estimates long-term customer value; MRR measures normalized subscription revenue in a month.SEO vs SEMSEO builds organic visibility over time; SEM buys search visibility through paid auctions.CRO vs SEOSEO increases qualified discovery; CRO improves how efficiently existing traffic converts.Demand Generation vs Lead GenerationDemand generation creates and nurtures demand; lead generation captures identifiable prospect intent.
Where people start
Learning paths →Customer Acquisition Cost (CAC)Customer Acquisition Cost is the aggregate sales and marketing cost required to acquire one net new customer within a specific period.MetricPositioningPositioning defines the place a product or brand should occupy in the mind of a target market relative to alternatives.StrategySearch Engine Optimization (SEO)SEO is the practice of increasing a site's visibility and discoverability in organic search results.ChannelConversion RateConversion Rate is the percentage of visitors or users who complete a target action.Metric