Category
Analytics & Measurement
Metrics, attribution, experiments and financial accountability.
32 concepts
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Marketing AnalyticsMarketing analytics is the practice of collecting, modeling and interpreting marketing data to guide decisions.MethodCustomer Acquisition Cost (CAC)Customer Acquisition Cost is the aggregate sales and marketing cost required to acquire one net new customer within a specific period.MetricMonthly Recurring Revenue (MRR)Monthly Recurring Revenue is predictable recurring subscription revenue normalized to a monthly view.MetricExpansion RevenueExpansion Revenue is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricIncrementalityIncrementality measures the additional outcome caused by a marketing activity beyond what would have happened anyway.ConceptMarketing AttributionMarketing attribution assigns influence or credit to marketing touchpoints across a buyer journey.Method
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Metric27
Annual Recurring Revenue (ARR)Annual Recurring Revenue is predictable recurring subscription revenue normalized to an annual view.MetricAOVAOV is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricARPUARPU is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricAttribution WindowAttribution Window is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricAverage Order ValueAverage Order Value is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricAverage Revenue Per UserAverage Revenue Per User is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricCAC Payback PeriodCAC Payback Period is the time required to recover CAC through gross profit.MetricCohort AnalysisCohort Analysis is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricConversion PathConversion Path is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricCustomer Acquisition Cost (CAC)Customer Acquisition Cost is the aggregate sales and marketing cost required to acquire one net new customer within a specific period.MetricDashboardDashboard is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricExpansion RevenueExpansion Revenue is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricGross Revenue RetentionGross Revenue Retention is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricKPIKPI is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricLagging IndicatorLagging Indicator is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricLeading IndicatorLeading Indicator is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricLifetime Value (LTV)Lifetime Value represents the total gross profit or expected contribution from a customer relationship over time.MetricLTV:CAC RatioThe LTV:CAC ratio compares lifetime customer value against the cost of acquiring that customer.MetricMarketing Efficiency Ratio (MER)Marketing Efficiency Ratio compares total revenue against total marketing spend over a period.MetricMarketing Qualified PipelineMarketing Qualified Pipeline is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricMonthly Recurring Revenue (MRR)Monthly Recurring Revenue is predictable recurring subscription revenue normalized to a monthly view.MetricNet Revenue RetentionNet Revenue Retention is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricNorth Star MetricNorth Star Metric is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricPipeline VelocityPipeline Velocity is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricRetention CurveRetention Curve is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricSales VelocitySales Velocity is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.MetricUTM ParametersUTM Parameters is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.Metric
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Funnel AnalysisFunnel analysis measures how users move through a sequence of steps and where they drop off.MethodMarketing AnalyticsMarketing analytics is the practice of collecting, modeling and interpreting marketing data to guide decisions.MethodMarketing AttributionMarketing attribution assigns influence or credit to marketing touchpoints across a buyer journey.MethodMarketing Mix Modeling (MMM)Marketing Mix Modeling estimates the contribution of marketing and external factors to business outcomes using aggregate data.Method