builder

UTM Builder and Naming Validator

Build campaign URLs, validate UTM naming conventions and catch source, medium and casing issues before launch.

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Inputs

Destination URL

UTM sourceUTM medium

UTM campaign

UTM contentUTM term

Results

Naming quality100/100

Campaign URL

https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_launch&utm_content=hero_cta

Naming checks pass.

Governance checks

Use the same casing across every campaign; lowercase is easiest to query.

Reserve source for the referring platform and medium for the channel class.

Campaign names should be stable enough to survive dashboards, exports and handoffs.

Final URL = Destination URL + utm_source + utm_medium + utm_campaign + optional content and term.

Use before launching email, paid, partner or social campaigns that need clean analytics grouping.

Use when multiple teams need one shared campaign naming convention.

Do not use UTMs on internal site links because they can overwrite acquisition source data.

Do not encode strategy in ad hoc names that will be hard to query later.

A newsletter link to /pricing with source newsletter, medium email and campaign spring_launch produces one consistent campaign URL for reporting.