Marketing Taxonomy

Foundational marketing concepts, vocabulary and mental models.

Choices about markets, positioning, goals and durable competitive advantage.

Methods for understanding customers, segments, needs, journeys and demand.

How brands become distinctive, memorable and meaningful in a category.

Messaging, launches, enablement and go-to-market work around the product.

Monetization, package design and willingness-to-pay decisions.

Demand creation, demand capture and pipeline generation systems.

• Performance Marketing29
• SEO & Organic Growth33
• Content Marketing20
• Social & Community17

Activation, onboarding, email, CRM and lifecycle communication.

Metrics, attribution, experiments and financial accountability.

• CRO & Optimization25

Customer health, churn reduction, expansion and long-term value creation.

Process, ownership, standards and marketing operating infrastructure.