Category
Pricing & Packaging
Monetization, package design and willingness-to-pay decisions.
20 concepts
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Pricing StrategyPricing strategy defines how a company captures value through price levels, metrics, discounts and willingness-to-pay assumptions.StrategyBundlingBundling is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptDiscountingDiscounting is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptExpansion PricingExpansion Pricing is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptFree TrialFree Trial is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptFreemiumFreemium is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.Concept
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BundlingBundling is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptDiscountingDiscounting is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptExpansion PricingExpansion Pricing is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptFree TrialFree Trial is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptFreemiumFreemium is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptGood Better Best PricingGood Better Best Pricing is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptMonetization StrategyMonetization Strategy is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptPaywallPaywall is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptPrice AnchoringPrice Anchoring is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptPrice ElasticityPrice Elasticity is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptPrice LocalizationPrice Localization is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptSeat Based PricingSeat Based Pricing is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptTiered PricingTiered Pricing is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptUnbundlingUnbundling is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptUpgrade PathUpgrade Path is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptUsage Based PricingUsage Based Pricing is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptValue MetricValue Metric is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.ConceptWillingness To PayWillingness To Pay is a pricing concept in Pricing & Packaging that helps marketers apply value capture, packaging logic and willingness to pay to a specific planning, execution or measurement decision.Concept