Comparison
Pricing Strategy vs Packaging
Pricing strategy defines how value is captured; packaging organizes features, limits and plans into offers.
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Pricing Strategy
Pricing strategy defines how a company captures value through price levels, metrics, discounts and willingness-to-pay assumptions.
Pricing strategy = value metric + price level + packaging + discount policy- Category
- Pricing & Packaging
- Used for
- Planning, Positioning, Prioritization
Packaging
Packaging is the way features, usage limits, services and value metrics are bundled into purchasable plans or offers.
Packaging = features + value metric + limits + plan hierarchy- Category
- Pricing & Packaging
- Used for
- Planning, Positioning, Prioritization