Category
Performance Marketing
Measurable paid acquisition, campaign economics and channel optimization.
29 concepts
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Performance MarketingPerformance marketing is a measurable marketing model organized around outcomes such as conversions, leads or sales.ChannelCost Per Acquisition (CPA)CPA describes the amount spent to create one acquisition, usually a conversion event or a paying customer.MetricReturn on Ad Spend (ROAS)ROAS measures gross revenue generated for each dollar spent on advertising.MetricPaid MediaPaid media is marketing distribution purchased through platforms, publishers or networks.ChannelLanding Page Quality ScoreLanding Page Quality Score is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricPaid SearchPaid search is advertising on search engines where marketers bid for visibility against query intent.Channel
Metric23
Ad RankAd Rank is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricAd SetAd Set is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricBid StrategyBid Strategy is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricCampaign Budget OptimizationCampaign Budget Optimization is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricClick-Through Rate (CTR)Click-Through Rate is the percentage of impressions that result in clicks.MetricConversion ObjectiveConversion Objective is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricCost Per Acquisition (CPA)CPA describes the amount spent to create one acquisition, usually a conversion event or a paying customer.MetricCost Per Click (CPC)Cost Per Click measures the average media cost paid for each ad click.MetricCost Per Lead (CPL)Cost Per Lead measures how much spend is required to generate one lead.MetricCost Per MilleCost Per Mille is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricCPMCPM is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricCreative FatigueCreative Fatigue is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricCustom AudienceCustom Audience is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricFrequencyFrequency is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricImpressionsImpressions is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricLanding Page Quality ScoreLanding Page Quality Score is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricLookalike AudienceLookalike Audience is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricQuality ScoreQuality Score is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricReachReach is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricRemarketingRemarketing is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricRetargetingRetargeting is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.MetricReturn on Ad Spend (ROAS)ROAS measures gross revenue generated for each dollar spent on advertising.MetricView Through ConversionView Through Conversion is a performance metric in Performance Marketing that helps marketers apply paid acquisition economics and measurable channel performance to a specific planning, execution or measurement decision.Metric
Method1
Channel5
Paid MediaPaid media is marketing distribution purchased through platforms, publishers or networks.ChannelPaid SearchPaid search is advertising on search engines where marketers bid for visibility against query intent.ChannelPaid SocialPaid social is advertising on social platforms using audience targeting, creative testing and conversion objectives.ChannelPerformance MarketingPerformance marketing is a measurable marketing model organized around outcomes such as conversions, leads or sales.ChannelSearch Engine Marketing (SEM)SEM is the paid search discipline focused on buying visibility for search queries through auction-based advertising.Channel