Comparison
CPC vs CPA
CPC measures the cost of a click; CPA measures the cost of a conversion or acquisition event.
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Cost Per Click (CPC)
Cost Per Click measures the average media cost paid for each ad click.
CPC = Spend / Clicks- Category
- Performance Marketing
- Used for
- Forecasting, Budget allocation, Performance diagnosis
Cost Per Acquisition (CPA)
CPA describes the amount spent to create one acquisition, usually a conversion event or a paying customer.
CPA = Spend / Number of Conversions- Category
- Performance Marketing
- Used for
- Forecasting, Budget allocation, Performance diagnosis