Comparison
CPL vs CPA
CPL measures lead capture cost; CPA measures the cost of a conversion or acquisition event.
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Cost Per Lead (CPL)
Cost Per Lead measures how much spend is required to generate one lead.
CPL = Spend / Leads- Category
- Performance Marketing
- Used for
- Forecasting, Budget allocation, Performance diagnosis
Cost Per Acquisition (CPA)
CPA describes the amount spent to create one acquisition, usually a conversion event or a paying customer.
CPA = Spend / Number of Conversions- Category
- Performance Marketing
- Used for
- Forecasting, Budget allocation, Performance diagnosis