Comparison
CTR vs Conversion Rate
CTR measures whether people click; conversion rate measures whether those clicks become the intended action.
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Click-Through Rate (CTR)
Click-Through Rate is the percentage of impressions that result in clicks.
CTR = Clicks / Impressions x 100%- Category
- Performance Marketing
- Used for
- Forecasting, Budget allocation, Performance diagnosis
Conversion Rate
Conversion Rate is the percentage of visitors or users who complete a target action.
Conversion Rate = Conversions / Visitors x 100%- Category
- CRO & Optimization
- Used for
- Forecasting, Budget allocation, Performance diagnosis