Comparison
Paid Search vs Paid Social
Paid search captures explicit query intent; paid social creates demand through audiences and creative.
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Paid Search
Paid search is advertising on search engines where marketers bid for visibility against query intent.
Paid search performance = query intent + bid + ad relevance + landing page quality- Category
- Performance Marketing
- Used for
- Performance Marketing planning, Campaign review, Team alignment
Paid Social
Paid social is advertising on social platforms using audience targeting, creative testing and conversion objectives.
Paid social performance = audience + creative + offer + conversion system- Category
- Performance Marketing
- Used for
- Performance Marketing planning, Campaign review, Team alignment