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Marketing Refs
Learning path · Intermediate · 2 hours

Growth Metrics Learning Path

A metric-focused path for teams that need to connect acquisition cost, revenue quality and retention.

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Outcomes

  • Calculate acquisition metrics
  • Interpret retention economics
  • Avoid isolated metric decisions

The sequence

  1. 01Customer Acquisition Cost (CAC)Customer Acquisition Cost is the aggregate sales and marketing cost required to acquire one net new customer within a specific period.Metric
  2. 02Lifetime Value (LTV)Lifetime Value represents the total gross profit or expected contribution from a customer relationship over time.Metric
  3. 03LTV:CAC RatioThe LTV:CAC ratio compares lifetime customer value against the cost of acquiring that customer.Metric
  4. 04CAC Payback PeriodCAC Payback Period is the time required to recover CAC through gross profit.Metric
  5. 05Return on Ad Spend (ROAS)ROAS measures gross revenue generated for each dollar spent on advertising.Metric
  6. 06Churn RateChurn Rate measures the share of customers who cancel, leave or stop using a product over a specific period.Metric
  7. 07Customer RetentionCustomer retention measures how well a company keeps customers active over time.Metric