Comparison
CAC vs CPA
CAC measures the blended cost to win a customer, while CPA usually focuses on a conversion event or assisted acquisition step.
Share this reference
Customer Acquisition Cost (CAC)
Customer Acquisition Cost is the aggregate sales and marketing cost required to acquire one net new customer within a specific period.
CAC = Sales & Marketing Spend / Number of New Customers- Category
- Analytics & Measurement
- Used for
- Forecasting, Budget allocation, Performance diagnosis
Cost Per Acquisition (CPA)
CPA describes the amount spent to create one acquisition, usually a conversion event or a paying customer.
CPA = Spend / Number of Conversions- Category
- Performance Marketing
- Used for
- Forecasting, Budget allocation, Performance diagnosis