Comparison
ROAS vs MER
ROAS evaluates attributed ad revenue; MER compares total revenue to total marketing spend.
Share this reference
Return on Ad Spend (ROAS)
ROAS measures gross revenue generated for each dollar spent on advertising.
ROAS = Revenue Attributed to Ads / Ad Spend- Category
- Performance Marketing
- Used for
- Forecasting, Budget allocation, Performance diagnosis
Marketing Efficiency Ratio (MER)
Marketing Efficiency Ratio compares total revenue against total marketing spend over a period.
MER = Total Revenue / Total Marketing Spend- Category
- Analytics & Measurement
- Used for
- Forecasting, Budget allocation, Performance diagnosis