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LTV:CAC Ratio Calculator

Calculate LTV:CAC ratio and interpret acquisition efficiency using customer value and acquisition cost.

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Tool workspace

Inputs
Results
LTV to CAC ratio4.00x
0.00x8.64x17.28x3:1 rule of thumb$750$6,000
The dashed line is the commonly cited 3:1 threshold. Above it acquisition is usually considered sustainable; the curve shows how quickly rising CAC erodes the ratio.
Show the values as a table
LTV:CAC at each value of CAC
CACLTV:CAC
$75016.00x
$1,18810.11x
$1,6257.38x
$2,0635.82x
$2,5004.80x
$2,9384.09x
$3,3753.56x
$3,8133.15x
$4,2502.82x
$4,6882.56x
$5,1252.34x
$5,5632.16x
$6,0002.00x

Concepts behind this tool

Lifetime Value (LTV)MetricCustomer Acquisition Cost (CAC)MetricLTV:CAC RatioMetric