Comparison
SEO vs SEM
SEO builds organic visibility over time; SEM buys search visibility through paid auctions.
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Search Engine Optimization (SEO)
SEO is the practice of increasing a site's visibility and discoverability in organic search results.
SEO = crawlability + relevance + authority + usefulness- Category
- SEO & Organic Growth
- Used for
- SEO & Organic Growth planning, Campaign review, Team alignment
Search Engine Marketing (SEM)
SEM is the paid search discipline focused on buying visibility for search queries through auction-based advertising.
SEM = keyword targeting + bid strategy + ad relevance + landing page quality- Category
- Performance Marketing
- Used for
- Performance Marketing planning, Campaign review, Team alignment