Comparison
Customer Segments vs Target Market
Segments identify meaningful groups; a target market is the chosen group the company prioritizes.
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Customer Segments
Customer segments are groups of buyers or users with shared needs, behaviors, constraints or economic value.
Segment = shared need + shared behavior + identifiable context- Category
- Audience & Research
- Used for
- Audience & Research planning, Campaign review, Team alignment
Target Market
A target market is the specific group of customers a company chooses to prioritize for its product and marketing effort.
Target market = attractive segment + reachable segment + winnable segment- Category
- Strategy
- Used for
- Planning, Positioning, Prioritization