Comparison

Keyword Research vs Semantic Core

Keyword research captures query demand; a semantic core organizes the entities and relationships behind that demand.

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Method

Keyword Research

Keyword research discovers what audiences search for, how often they search and what intent those terms reveal.

Keyword research = demand mapping + intent assignment + prioritization

Concept

A semantic core is the consolidated set of entities, topics, synonyms and query intents that anchors content architecture.

Semantic core = entities + topics + synonyms + intent + relationships