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Marketing Refs
Comparison

NRR vs Expansion Revenue

NRR measures retained and expanded revenue from existing customers; expansion revenue is one component that can lift it.

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Metric

Net Revenue Retention

Net Revenue Retention is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.

Net Revenue Retention = defined numerator / defined denominator over a consistent reporting period
Category
Analytics & Measurement
Used for
Forecasting, Budget allocation, Performance diagnosis
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Metric

Expansion Revenue

Expansion Revenue is a metric in Analytics & Measurement that helps marketers apply metrics, attribution, experiments and financial accountability to a specific planning, execution or measurement decision.

Expansion Revenue = defined numerator / defined denominator over a consistent reporting period
Category
Analytics & Measurement
Used for
Forecasting, Budget allocation, Performance diagnosis
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