Comparison
Onboarding vs Activation
Onboarding is the guided experience; activation is the meaningful value milestone the experience should produce.
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Onboarding
Onboarding is the process of guiding new users or customers to first value and confident usage.
Onboarding = setup + education + first value + habit formation- Category
- Lifecycle & CRM
- Used for
- Lifecycle & CRM planning, Campaign review, Team alignment
Activation Rate
Activation Rate measures the share of new users who complete a meaningful first-value action.
Activation Rate = Activated Users / New Users x 100%- Category
- Lifecycle & CRM
- Used for
- Forecasting, Budget allocation, Performance diagnosis