DefinedTerm Schema

Decision model

How it works

DefinedTerm is a natural schema pattern for glossary and knowledge graph entity pages.

Key takeaways

• Use DefinedTerm Schema when the decision depends on crawlable, useful and authoritative organic discovery.
• Pair DefinedTerm Schema with related concepts before changing strategy, budget or execution.

Where it is used

• SEO & Organic Growth planning
• Campaign review
• Team alignment

Used by Marketing teams · Growth teams · Students

Examples

• A seo & organic growth team uses DefinedTerm Schema to turn a vague marketing discussion into a specific decision with owners and evidence.
• A manager links DefinedTerm Schema to adjacent concepts before changing a campaign, journey, budget or operating process.

Common mistakes

• Using DefinedTerm Schema as jargon without tying it to a decision, owner or measurement signal.
• Treating DefinedTerm Schema as isolated from adjacent concepts that change how it should be applied.

Questions

What is DefinedTerm Schema?

DefinedTerm schema describes a word, acronym or phrase with a formal definition in structured data.

When should marketers use DefinedTerm Schema?

DefinedTerm Schema should be used when it clarifies a marketing decision, owner, workflow or measurement question.

What is a practical example of DefinedTerm Schema?

A seo & organic growth team uses DefinedTerm Schema to turn a vague marketing discussion into a specific decision with owners and evidence.

Sources

• tier 3Google Search Central documentationplatform docs · cited 2026-08-08
• tier 1Schema.org vocabularyofficial body · cited 2026-08-08
• tier 1American Marketing Association definition of marketingofficial body · cited 2026-08-08