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Learning path · Intermediate · 2-3 hours

Lifecycle and Retention Learning Path

A path for teams improving customer progression, retention quality and expansion after acquisition.

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Outcomes

  • Improve activation
  • Diagnose churn
  • Connect lifecycle programs to retention

The sequence

  1. 01OnboardingOnboarding is the process of guiding new users or customers to first value and confident usage.Concept
  2. 02Activation RateActivation Rate measures the share of new users who complete a meaningful first-value action.Metric
  3. 03Lifecycle MarketingLifecycle marketing coordinates messages and experiences across the customer relationship.Channel
  4. 04Email MarketingEmail marketing uses permission-based email communication to educate, activate, convert and retain an audience.Channel
  5. 05Customer RetentionCustomer retention measures how well a company keeps customers active over time.Metric
  6. 06Churn RateChurn Rate measures the share of customers who cancel, leave or stop using a product over a specific period.Metric
  7. 07Customer SuccessCustomer Success is a retention concept in Retention & Expansion that helps marketers apply customer health, churn prevention and expansion value to a specific planning, execution or measurement decision.Concept