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Marketing Refs
Learning path · Beginner · 2-3 hours

Marketing Fundamentals Learning Path

A structured path for students and new practitioners who need marketing vocabulary connected to decisions.

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Outcomes

  • Understand the marketing system
  • Connect strategy to channels
  • Read metric pages with context

The sequence

  1. 01MarketingMarketing is the discipline of creating, communicating, delivering and measuring value for a market.Concept
  2. 02Marketing StrategyMarketing strategy defines where a company will compete, who it will serve and how it will win demand.Strategy
  3. 03Target MarketA target market is the specific group of customers a company chooses to prioritize for its product and marketing effort.Strategy
  4. 04PositioningPositioning defines the place a product or brand should occupy in the mind of a target market relative to alternatives.Strategy
  5. 05Value PropositionA value proposition explains why a target customer should choose an offer and what meaningful outcome it helps them achieve.Strategy
  6. 06Marketing FunnelA marketing funnel models how audiences move from awareness to consideration, conversion and customer growth.Concept
  7. 07Conversion RateConversion Rate is the percentage of visitors or users who complete a target action.Metric