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Marketing Refs
Learning path · Advanced · 3 hours

Marketing Operations Learning Path

A path for operators who need clean systems, handoffs, tracking and campaign governance.

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Outcomes

  • Improve routing quality
  • Govern campaign data
  • Build repeatable operating systems

The sequence

  1. 01Marketing OperationsMarketing operations manages the systems, data, processes and governance that allow marketing teams to execute reliably.Concept
  2. 02Customer Relationship Management (CRM)CRM is the system and process for managing customer and prospect relationships, data and interactions.Concept
  3. 03Marketing AutomationMarketing Automation is a operations concept in Operations & Governance that helps marketers apply process, systems, ownership and data quality to a specific planning, execution or measurement decision.Concept
  4. 04Lead ScoringLead scoring ranks prospects using fit, behavior and intent signals to estimate sales readiness.Strategy
  5. 05Lead RoutingLead Routing is a operations concept in Operations & Governance that helps marketers apply process, systems, ownership and data quality to a specific planning, execution or measurement decision.Concept
  6. 06UTM GovernanceUTM Governance is a operations concept in Operations & Governance that helps marketers apply process, systems, ownership and data quality to a specific planning, execution or measurement decision.Concept
  7. 07Campaign TaxonomyCampaign Taxonomy is a operations concept in Operations & Governance that helps marketers apply process, systems, ownership and data quality to a specific planning, execution or measurement decision.Concept