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Marketing Refs
Learning path · Intermediate · 2-3 hours

Product Marketing and GTM Learning Path

A path for PMM and founders who need to connect positioning with launch execution and sales enablement.

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Outcomes

  • Write stronger positioning
  • Plan GTM motions
  • Connect launch and enablement work

The sequence

  1. 01Product MarketingProduct marketing connects product value to market demand through positioning, messaging, launches and sales enablement.Concept
  2. 02PositioningPositioning defines the place a product or brand should occupy in the mind of a target market relative to alternatives.Strategy
  3. 03Value PropositionA value proposition explains why a target customer should choose an offer and what meaningful outcome it helps them achieve.Strategy
  4. 04Go-to-Market (GTM)Go-to-market is the coordinated plan for introducing, selling and scaling a product in a chosen market.Strategy
  5. 05Sales EnablementSales enablement equips sales teams with messaging, content, training and tools that improve buyer conversations.Concept
  6. 06Pricing StrategyPricing strategy defines how a company captures value through price levels, metrics, discounts and willingness-to-pay assumptions.Strategy