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Learning path · Intermediate · 3 hours

SEO and AI Search Learning Path

A path for marketers building discoverable, structured and citable organic growth systems.

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Outcomes

  • Map topical authority
  • Understand schema markup
  • Build AI-citation friendly pages

The sequence

  1. 01Search Engine Optimization (SEO)SEO is the practice of increasing a site's visibility and discoverability in organic search results.Channel
  2. 02Technical SEOTechnical SEO covers the implementation factors that allow search engines to discover, understand and rank pages.Channel
  3. 03Keyword ResearchKeyword research discovers what audiences search for, how often they search and what intent those terms reveal.Method
  4. 04Semantic CoreA semantic core is the consolidated set of entities, topics, synonyms and query intents that anchors content architecture.Concept
  5. 05Internal LinkingInternal linking is the use of links between pages on the same site to support navigation, discovery and semantic structure.Method
  6. 06Schema MarkupSchema markup is structured data that helps machines understand the entities and relationships on a page.Concept
  7. 07DefinedTerm SchemaDefinedTerm schema describes a word, acronym or phrase with a formal definition in structured data.Concept